Dr. Nathalie B. Chinje

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Dr. Nathalie B. Chinje is a changemaker.
A successful entrepreneur and international consultant, Dr. Chinje is on a mission to shift the African landscape. As the founder and CEO of Upbeat Marketing, Dr. Chinje has been actively working to forward private sector development, foreign direct investment, and female entrepreneurship on the African continent for over 20 years. She advises leading public and private entities in such sectors as financial services, information, communication and technology as well as retail and mining on the topics of entrepreneurship, women economic empowerment, gender mainstreaming and private sector development in Africa.

As a thought leader, Dr. Chinje has been working internationally on developing business and trade relationships with clients in the United States, Europe and Africa. She has also been instrumental in creating mutually beneficial partnerships and opportunities, facilitating market entry and providing strategic marketing, business management, trade and technical assistance for these organizations and their affiliates in Africa.

Dr. Chinje’s extensive business experience is backed by a solid academic background. She holds a PhD in Business Administration from Wits Business School in South Africa, and graduated from the University of Stellenbosch business school in Cape Town, South Africa with a Master of Business Administration (MBA) degree. Dr. Chinje is a Chartered Marketer and holds a Bachelor of Business Administration (BBA) degree in Marketing and Communications from the Institute of Marketing Management (IMM). Additionally, Dr. Chinje is a board member of the Business Women’s Association of South Africa, which has over 25,000 members and chairs the organization’s brand, marketing and communication committee.

Dr Chinje has co-written and published these case studies:

Old Mutual:

Breaking into the Mass Market

Mowana Spa:

A Top-to-toe Experience

Fairway Hotel:

Customer Lifetime Value through a Loyalty Programme?

Beauty Factory:

Planning a Future in a Slow Economy

Trolling Competitors the SNAPDEAL Way

Interested in having Dr. Nath speak at your conference or event?

Dr. Chinje is available for speaking engagements and consultations. Please contact her directly via messaging or contact her representatives in New York City (USA) at: info@i-media-international.com

Dr. Nath at the WELA Conference
Dr. Nath giving a training for SMEs with E.CAM (Entrepreneurs of Cameroon)