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BUSINESS DEVELOPMENT

With 54 countries on the continent, marketing on the continent can be a challenge. Gain the UPbeat Advantage with our over 15 years of pan-African experience and expertise to drive position, promote, and place your product or service for optimized results.

GAIN THE UPBEAT ADVANTAGE.

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  • Maximize Results from Your Pan-African Campaigns

    From CPG to financial services, you can rely on our pan-African marketing team to expertly promote your product or service across the continent with our UPbeat Advantage Activations. We know the market and will ensure your pan-African campaigns and promotions are expertly executed to maximize results.

  • Achieve Seamless Positioning

    Avoid the stumbles most companies make when marketing in Africa and position your product or service right from the start. Our expert team will ensure your product or services is seamlessly positioned with the right target audience for optimized results.

  • Gain Ground-Level Access

    One of the biggest challenges companies face when entering new markets is gaining ground-level access, presence, and penetration. With over 15 years in the market, we know the ins and outs, the what, the who, and the how of the market so you gain ground-level access.

Find Out How Your Organization Can Gain the UPbeat Advantage

MARKET INTELLIGENCE

The African continent is home to 54 countries and 1.216 billion people. It is a complex yet plentiful and promising market brimming with potential and opportunity. Gain the UPbeat Advantage and uncover hidden opportunities through our custom Market Intelligence reports.

GAIN THE UPBEAT ADVANTAGE.

Market Intelligence B&W
  • Uncover New Market Opportunities

    The African market is diverse and complex. Uncover new opportunities for your product, service, or organization with our custom research services.

  • Maximize Efficiency & ROI

    One of the most common mistakes companies make in entering the African market is taking a “learn as we go” strategy unnecessarily spending time and resources along the way. Learn about your target audience and market with our custom research and market reports to maximize efficiency and optimize your ROI.

  • Gain Ground-Level Intelligence

    Anyone can do a Google search to provide topline information. That’s not what we do. We deliver real data from real research conducted and gathered from and by real people at the ground level. This ensures you have accurate data to successfully deploy your product, service, or in-market presence.

Find Out How Your Organization Can Gain the UPbeat Advantage

IN-MARKET REPRESENTATION

The UPbeat Marketing team has over 15 years of experience on the African continent. We know and have been doing business in all of the key markets, building and nurturing relationships, creating partnerships, and working with companies from across the continent and the globe to gain access and achieve success.  As your in-market representatives, we will be your access.

GAIN THE UPBEAT ADVANTAGE.

African-Continent-In-Market
  • Maximize Results from Your Pan-African Campaigns

    From CPG to financial services, you can rely on our pan-African marketing team to expertly promote your product or service across the continent with our UPbeat Advantage Activations. We know the market and will ensure your pan-African campaigns and promotions are expertly executed to maximize results.

  • Achieve Seamless Positioning

    Avoid the stumbles most companies make when marketing in Africa and position your product or service right from the start. Our expert team will ensure your product or services is seamlessly positioned with the right target audience for optimized results.

  • Gain Ground-Level Access

    One of the biggest challenges companies face when entering new markets is gaining ground-level access, presence, and penetration. With over 15 years in the market, we know the ins and outs, the what, the who, and the how of the market so you gain ground-level access.

Find Out How Your Organization Can Gain the UPbeat Advantage

STRATEGIC CONSULTING

Africa is a complex market. It is home to 1.216 billion people living in 54 countries with very different individual markets, nuances, governments, key industries, and ways of doing business. Having the right strategy can be difference between success and failure. Gain the UPbeat Advantage with our Strategic Consulting services to ensure your success on the continent.

GAIN THE UPBEAT ADVANTAGE.

strategy chess-pieces
  • Optimize Conditions for Success

    While you can’t control external market conditions, you can optimize internal conditions and strategy for success. That’s what we do.

 

  • Leverage Opportunity

    Opportunity is brimming in Africa.  How you leverage that opportunity is what makes the difference. Our team of strategy consultants will work with you to develop the right strategy and plan to ensure you get the most out of every opportunity the market presents.

 

  •  Align Objectives & Assets

    The right strategy aligns assets and objectives to leverage opportunity, optimize conditions for success, and create more efficient paths to achieve success. UPbeat Marketing works hand-in-hand with your team to align your objectives and assets to achieve the desired results.

Find Out How Your Organization Can Gain the UPbeat Advantage

PAN-AFRICAN MARKETING

With 54 countries on the continent, marketing on the continent can be a challenge. Gain the UPbeat Advantage with our over 15 years of pan-African experience and expertise to drive position, promote, and place your product or service for optimized results.

GAIN THE UPBEAT ADVANTAGE.

cube with world map and barcode 3d illustration
  • Maximize Results from Your Pan-African Campaigns

    From CPG to financial services, you can rely on our pan-African marketing team to expertly promote your product or service across the continent with our UPbeat Advantage Activations. We know the market and will ensure your pan-African campaigns and promotions are expertly executed to maximize results.

  • Achieve Seamless Positioning

    Avoid the stumbles most companies make when marketing in Africa and position your product or service right from the start. Our expert team will ensure your product or services is seamlessly positioned with the right target audience for optimized results.

  • Gain Ground-Level Access

    One of the biggest challenges companies face when entering new markets is gaining ground-level access, presence, and penetration. With over 15 years in the market, we know the ins and outs, the what, the who, and the how of the market so you gain ground-level access.

Find Out How Your Organization Can Gain the UPbeat Advantage

ACHIEVING EXCELLENCE

From customer centricity to how to do business in Africa, our training expands workforce skillset, capabilities, and contribution to achieve excellence in every aspect of your business.

African american business man at seminar learning teaching organ

Increase Customer Satisfaction

Our Excellence in Customer Centricity trainings provide your team with the tools to establish sustainable and profitable relationships with customers by better understanding their behaviours and anticipating their needs. Trainings are available across a broad cross-section of industries for all staff levels.

UPBeat’s Excellence Program focuses on building and expanding your workforce’s existing skillset to optimize labor satisfaction and opportunity through the development and application of relevant skills to increase customer service, employee growth, and ultimately, profit.

Expand Workforce Skillset

Create A Culture of Transformation

Our Excellence in Transformational Leadership Program works with your management team to develop transformational leaders who have the conceptual, human and technical skills required to steer their company in the right direction and create a culture of excellence-driven transformation.

TRAINING PROGRAM

Companies are increasingly talking about “customer centricity” as a new management paradigm that allows them to establish sustainable and profitable relationships with customers by better understanding their behaviours and anticipating their needs.  However, these companies have different perspectives about what customer centricity really means and these definitions are often quite contradictory even amongst employees of the same company.

In addition, the current high failure of customer-centric  programmes (estimated at 80% by some research organisations) requires decision-makers to be equipped with the right tools that will enable them to develop and implement customer-centric programmes.

This course is all about equipping you with these tools.

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“The African market is quite attractive for the company and for most multinationals if they look at it with the right lens. Most people only see the negatives of Africa. You have to get beyond the perception to see the opportunities” – Global Market Executive

Despite the tough global market conditions,  one continues to see companies scrambling into Africa. The African continent, in the last decade has become the new investment frontier for South African companies as well as Chinese, American and European companies.

Adapting marketing strategies to the local context still remain a challenge for most companies. By overlooking the peculiarities of the African context, companies run the risk of developing and implementing  ineffective marketing strategies.

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“80% of CEOs think that their companies offer a superior customer experience, but only 8% of their customers agree” — Bain and Company

Despite proclaiming that customers are their most important assets, companies are still finding it difficult to exhibit the type of behaviors that will lead to increased customer service levels that achieve customer satisfaction and ultimately, customer loyalty toward a company, its brands, products or services.

Superb customer service plays an important role in an organization’s ability to acquire and retain customers, generate sustained profits, and strengthen its reputation.

Understanding the fundamentals of customer service will help organizations not only to differentiate themselves from their competitors; but  this will also ensure improved financial performance.

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In today’s dynamic and complex environment characterised by ongoing changes, stiff competition and the high demands of customers, companies that will survive are those that have transformational leaders who have the conceptual, human, and technical skills required to steer their company into the right direction.

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“There is no passion to be found in playing small – in settling for a life that is less than the one you are capable of living.”— Nelson Mandela

Passionate people produce results. Successful organizations recognize that sustainable results flows from a serious commitment to helping people reach their own personal unique potential. When people grow as individuals, they automatically become more effective and valuable as employees. Personal growth training and activities produces new skills,  behaviors, and intelligence that is directly transferable to any job function.

The best employers recognize this and as such offer development programs to unlock their people potential and maximize opportunities for success.

Our two-day personal mastery program will provide employees with the tools they need to tap into their unique potential to maximize the organization’s overall success.

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Gain the UPbeat Advantage on the continent with our Training and Capacity Building Curriculum.