Upbeat Marketing is a dynamic strategic market consultancy and technical assistance firm based in South Africa.
We work with excellence-driven, world-class companies, institutions, and organizations to achieve internally-driven success and breakthroughs on the continent in:
- Market Entry and Presence
- Customer Centricity
- Management and Leadership
- Corporate Social Investment
To do this, we provide:
- Strategic Consulting
- In-Market Business Development
We work with a broad variety of industries including:
- Consumer Packaged Goods (CPG)
- Financial Services
- Commercial Property
UPbeat Marketing is headquartered in Johannesburg, South Africa with a satellite office in New York City.
Our Founder & Mission
UPbeat Marketing was founded by Dr. Nathalie Chinje in 2004, with the single image of transforming Africa’s socio-economic landscape through the promotion and championing of international trade, investment, and corporate social responsibility on the continent, and the empowerment of small and women-owned businesses.
Learn more about Dr. Nath here
“Customer Centricity – Dr Nathalie Chinje facilitated extremely well. Her wealth of knowledge and ability to transfer the knowledge added great value. Entire SAPO management needs to attend!” – Executive at South African Post Office
South African Post Office
“Upbeat marketing has a very dynamic, innovative and reliable team. They have delivered outstanding creative solutions to my company” – AfricaGrowth Institute
President, Africa Growth Research
“Customer Centricity – This program must be rolled out to all (Executives included) in SAPO up to management level. It’s customer-focused but also mind changing” – South African Post Office