About Us

Home > About Us

Upbeat Marketing is a dynamic strategic market consultancy and technical assistance firm based in South Africa.

We work with excellence-driven, world-class companies, institutions, and organizations to achieve internally-driven success and breakthroughs on the continent in:

  • Market Entry and Presence
  • Customer Centricity
  • Management and Leadership
  • Corporate Social Investment

To do this, we provide:

  • Marketing
  • Strategic Consulting
  • Training
  • In-Market Business Development

We work with a broad variety of industries including:

  • Consumer Packaged Goods (CPG)
  • Financial Services
  • Telecommunications
  • Infrastructure
  • Commercial Property
  • Retail
  • Energy

UPbeat Marketing is headquartered in Johannesburg, South Africa with a satellite office in New York City.

Our Founder & Mission

UPbeat Marketing was founded by Dr. Nathalie Chinje in 2004, with the single image of transforming Africa’s socio-economic landscape through the promotion and championing of international trade, investment, and corporate social responsibility on the continent, and the empowerment of small and women-owned businesses.

Learn more about Dr. Nath here

“Customer Centricity¬†– Dr Nathalie Chinje facilitated extremely well. Her wealth of knowledge and ability to transfer the knowledge added great value. Entire SAPO management needs to attend!” – Executive at South African Post Office

South African Post Office

“Upbeat marketing has a very dynamic, innovative and reliable team. They have delivered outstanding creative solutions to my company” – AfricaGrowth Institute

President, Africa Growth Research

“Customer Centricity¬†– This program must be rolled out to all (Executives included) in SAPO up to management level. It’s customer-focused but also mind changing” – South African Post Office

South African Post Office